John R. Wood Properties is proud to announce that it’s recently updated corporate brand and advertising materials have been recognized with three Excel Awards from the Southeastern Building Council (SEBC) for Best Logo, Best Newspaper Ad and Best Overall Advertising & Marketing Campaign. Sponsored by the Florida Home Builders Association, the SEBC’s Excel Awards honor excellence in the construction and related industries. The awards were presented July 25th,2014 in Orlando to Wilson Creative Group, the Naples-based firm who created the updated brand.
“We sought to update our legendary brand as well as solidify our position as the number one luxury real estate sales leader in Southwest Florida”, states John R. Wood Properties President & CEO, Phil Wood. “These three prestigious industry awards certainly prove that we have exceeded that goal.”
The initiative began with research and focus groups to identify John R. Wood’s unique selling proposition and the meaningful advantages they had over their competitors. This groundwork laid the foundation for all the creative components in the award-winning campaign that included a brand name modification, a logo evolution, print ads, TV commercials and a new tag line, “Bring your highest expectations.” Additionally, the firm also recently released a newly-designed state-of-the-art website, JohnRWood.com, and expanded client services on Marco Island.
http://www.johnrwood.com/blog/john-r-wood-properties-brand-recognized-with-3-sebc-industry-awards/
