Buyers, sellers, and agents are no strangers to the way social media has revolutionized the real estate market. From apps catered specifically towards the industry, like Zillow and Realtor.com, to well-established social platforms that aren’t realtor specific, like Facebook and Instagram, social media is tried and true.
Beyond the standards, there’s an “up-and-coming” platform you can’t ignore: Snapchat. While Snapchat has and is certainly well-used by younger generations, including millennials, it’s not as wide-spread as other mediums.
Besides its growing popularity, Snapchat’s advertisement opportunities are expanding, and it could become an equal to Facebook ads. Facebook allows you to target your specific market “in such a detailed way that it’s almost eerie.” Snapchat is starting to also allow users to reach certain demographics based on geography, personal behavior, and user preferences.
Snapchat’s active user count just surpassed Twitter this year, but since its users are primarily millennials at the moment, it’s a great tool to reach first-time buyers – oh, and “soon-to-be first-time sellers.”
Prospective buyers and sellers, get ready to have more real estate information readily at your fingertips. And realtors, get ready for one more way to reach the right people for your services.
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Contact one of our knowledgable Sanibel realtors if you’re interested in Sanibel real estate. You can also search our MLS for available properties, or get in touch with our office at 239-272-2411 for general inquiries. Whether you’re buying, selling, or just looking, we’re more than happy to help you find the Sanibel realtor that’s the right fit for you.
Source: "How real estate agents can now run ads on – Snapchat?" – Inman News "Real estate agents should now run ads on Snapchat?" – FloridaRealtors
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This article is provided by John R Wood Properties, a full service Sanibel Island real estate agency with people who love where they live as much as what they do. Our Sanibel and Captiva Island realtors have local knowledge and decades of combined experience. They are passionate and dedicated to exceeding your real estate needs.
About the author: Nina Rogers is a writer, designer, and illustrator who grew up on Sanibel Island. As a Communications Content Manager for John R Wood Properties, Nina enjoys keeping people updated with the latest in local news and Sanibel real estate.
