As we know, the national and Sanibel real estate markets are always evolving. There are regular seasonal trends, and there are grand sweeping changes.
Since the market has been on the up-and-up consecutively over the past year or so, some realtors feel the normal summer slow down a little more keenly.
News-press.com recently released an article highlighting the creative ways that realtors in Southwest Florida are engaging with buyers and sellers.
Naples based John R Wood Properties just launched “SWFL Real Estate TV.” It’s an ongoing video series featuring current news related to Naples real estate. They’re also hosting classes for agents to learn how to better utilize social media, branding, and blogging to engage with clients locally and those who’ve gone north for the summer months.
Other local agents are thinking outside the box when it comes to open houses. Some are providing more family-friendly opportunities for buyers, like giving away goodies to children who tag along with their parents. One group of realtors facilitated a “family fun day,” having a number of open houses at the same time in one neighborhood. One realtor said:
“So much of the experience of selling nowadays is creating an environment where buyers can imagine themselves in the home … we wanted to create an environment where kids could do that too.”
There’s fun for adults in real estate sales too. Some realtors host extravagant, private dinner parties. Open houses might have live music, wine, and barbecue, and giveaways might include expensive gadgets, like iPads or Apple watches. All-in-all, Southwest Florida realtors are shifting their approach to make real estate more accessible and fun for all parties involved.
Introducing entertainment in the buying and selling process does make it feel fresh and lively, but it doesn’t change the nuts and bolts of real estate. Amidst the market’s shifts and trends, if the price is right, a house will sell.
Are you looking to buy or sell a house on Sanibel? Contact one of our knowledgable Sanibel realtors, search our MLS for available properties, or get in touch with our office at 239-272-2411 for general inquiries. We’re also more than happy to help you find the Sanibel realtor that’s the right fit for you.
Source: When market slows, real estate agents get creative
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This article is provided by John R Wood Properties, a full service Sanibel Island real estate agency made of people who love where they live as much as what they do. With local knowledge and decades of combined experience, our Sanibel and Captiva Island realtors are passionate and dedicated to exceeding your real estate needs.
About the author: Nina Rogers is a writer, designer, and illustrator who grew up on Sanibel Island. As a Communications Content Manager for John R Wood Properties, Nina enjoys keeping people updated with the latest in local news and Sanibel real estate.
